I'm a hybrid strategist working across branding, advertising, and UX, approaching brands as systems to be experienced rather than messages to be consumed.
My work is shaped by contemporary culture and focused on creating brand experiences that break away from the visual and strategic sameness of today’s branding.
Brand foundation work, Cultural positioning, Campaign strategy, Activation strategy, UX strategy, Iconicity/Brand equities, Global strategic development.
Canon EMEA, Carlsberg, Chanel, Coach, Constellation Brands, i-D Magazine, Heineken, Henrik Vibskov, Hermione Flynn, Jägermeister, Mastercard, Pandora, P&G, Porsche, SK-II.
LePub, Antinomy Studio, Wonderland Studio, code d'azur, Mano, McCann, GREY & VICE.
Pej Gruppen & TEKO, Trend Research & Scenario Planning in NYC
The Future Laboratory: Strategic Forecasting
IDEO Design Thinking & Stanford d.school Principles
Awwwards Conference 2023
WeTransfer Ideas Session 2024
1x Webby
1x Cannes Lions
2x Eurobest
2x Golden Drum
3x Effie