i-D Magazine is a globally influential magazine spanning fashion, music, art, and youth culture. Following a change in ownership, i-D set out to build on renewed interest in publishing and re-establish its relevance within youth culture.

To support the relaunch, I led foundational research across the publishing landscape and emerging media, with a focus on how today’s youth discover, consume, and engage with content. I also conducted UX interviews to map user behaviour across publishing platforms, identifying opportunities for new features and engagement formats.